Jacques Steinberg of the New York Times once described admissions counseling like this: "You travel, you do public speaking, you do one-on-one counseling, you plan events, and you sit by yourself and read for hours on end." Being an entry-level admissions counselor requires many tasks, all aimed at one goal: to recruit and select the most appropriate students for your institution. Admissions counselors work as members of a team, and use knowledge of sales, customer service, sociology, psychology, and even grief counseling at times. The level of responsibility increases with one's experience and education.